So recently I decided that it would be totally neat to feature some local businesses on my blog. How did they get their start? What do they like best about the business? Are they offering any specials right now? Well, let's meet our first business! A whole lot of faith and a big heart are what Crystal needed in order to open her new business Intention Yoga and Spa. She is working hard to make it successful. Here is what we discussed. IMG_0036

Me: How long have you been in business?

Crystal: 3 years


Me: What made you get into your own business?

Crystal: It was perfect timing when the opportunity was presented, and the location was right. I was looking to start and to grow my career as an esthetician, in a space that I created and was responsible for. I have always wanted a flexible schedule where I was in charge of making my own appointments and able to be creative with my work environment.


Me: What have you enjoyed most about having your own business?

Crystal: Flexibility of working hours, first and foremost. Being my own boss which allows me the ability to focus on my strengths in the skin care field. Having access to continuing education, (and skincare products) through Dermalogica and the International Dermal Institute. Growing my interests in the field and seeing how far I've come! My family and friends are proud of me, and so am I when I wake up and step back and look at what I've accomplished!


Me: Does your family get involved at all within the business?
Crystal: My son loves our kids yoga classes and the rest of my family love the skincare products and treatments.
Me: Where do you see your business in 5 years?
Crystal: Able to offer even more targeted services, classes and workshops to our clientele. Able to hire an assistant to help with marketing.
Me: What did you do before starting your own business?
Crystal: Retail, waitress, sales, office assistant.
Me: Are you involved in the community? If yes, how so? If not, do you plan to be in the future?
Crystal: We donate to local schools and fundraisers.
Me: What is your favorite pastime outside of the business?
Crystal: Reading!!
Me: What gets you fired up?
Crystal: Meeting new clients and them love their skin! Continued education classes in skincare! Learning new techniques and ingredients. Planning marketing events.
Me: What is the best advice you've ever received?
Crystal: Delegate, but I do not heed this advice and I struggle with it everyday!
Me: Where do you go/look for inspiration?
Crystal: Industry related classes, magazine, websites. Meeting new service providers, teachers and practitioners in the field. And talking with current and new clients and discussing skincare and yoga!
Me: What is your most memorable moment?
Crystal: Deciding to jump feet first into owning a business! Meeting Jane Wurwand, the founder of Dermalogica and The International Dermal Institute. Passing state board exams! Receiving recognition from Dermalogica and The International Dermal Institute for my continued education and commitment to skincare.
Me: What is your favorite product to sell and why?
Crystal: Dermalogica skincare, because I truly believe in the company and the care and research they put into the products they create, and their ultimate goal of maintaining healthy skin.
Me: Anything else you want to add?
Crystal: In the last 3 months or so, I have completely switched gears on the front end of my business, changing from a hair salon/spa, into a yoga studio/spa. This is in no way what I could of imagined 3 years ago, but it is completely going in the original overall plan I had. It just goes to show that sometimes you find what you want by figuring out what you don't want. And although I am essentially starting over, truly, I am just expanding and evolving myself and my business!


Right now- Crystal offers quite a few specials and opportunities to have a great experience at Intention Yoga and Spa. Check out her website for more information on classes and other offerings. If you look close enough you will find out how you can get a gift certificate for yours truly (Floyd Family Photography). If you have questions for Crystal please contact her. She is a wealth of knowledge.



And if you just can't wait to get that gift certificate and you need to schedule me for a family session to start your year off? Please contact me today! I can't wait to hear from you! Maybe we can take a yoga class together!

Much love,



Member of National Association of Child Photographers 

Heather Floyd NAPCP

Member of Red Thread Sessions

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